Listen to the Episode Below:
Doing your own marketing can be like performing your own brain surgery. (Although brain surgeons might disagree): you're so close to the patient, you don't have a good perspective. That’s because marketing isn’t just about promoting your business. Smart marketing involves analytics. Successful marketing campaigns span from the blatantly obvious (are you making money?) to the more diffuse (to paraphrase Freud, "What do women your clients want?"). And if you don't know what to measure, you can miss the boat when it comes to opportunities to grow and scale.
Listen in as Daniel DiGriz, Digital Ecologist at the marketing leadership firm Mad Pipe, points out the top flaws in most small business marketing campaigns. (Hint: you're micromanaging). He breaks down marketing into 3 distinct elements so you better understand how the analytics "talk" to each other. And, he shares the "magic bullet" to making your marketing campaigns effective so you can grow and scale w