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  • 3 years ago
Scaling from Copywriter to Content-Caster, with Michael Schein

Scaling from Copywriter to Content-Caster, with Michael Schein

Listen to the Episode Below:
Length: 33.38
In this interview, Michael Schein talks about how he made the shift—both in his business vision and in growing his team—so that could be, do, and have more, without the weight of the business resting on his shoulders alone.
Episode Highlights:
The “a-ha” moment that made Michael shift from feast-or-famine copywriter … to wanting more
A process for getting creativity out of your head and into a system that can be shared
Why “playing to your strengths” changes how you run your business
Michael’s approach to training team members so that he can gradually pull back (and so can you)!
Michael Schein is the CEO of MicroFame Media, a digital and mobile content marketing agency that implements systems and processes for turning organizations into recognized authorities in their fields for the purpose of generating new business. He has created or facilitated the production of content for companies such as eBay, LinkedIn, Avectra, TESLA, Inc., SEER In