Listen to the Episode Below:
"Sales" feels like a four-letter word. Your skin may crawl as soon as you hear it. But sales are the lifeblood of any business. No matter who you are or what your product is, we are all in the business of sales and marketing. Because you can’t grow your business if you can’t nail--and scale--the sales process, right?
That’s why I brought John Klymshyn on the show today. In this interview, John explores the profoundly different experience between buying something and having someone sell it to you ... and how this applies to attracting clients who will choose your company over the competition.
How to nail your sales and never look for work again
How to overcome our resistance to “selling” (and get emotions out of the way)—is it all in the word?
The 3 questions you always need to be able to answer about your services
The elements of a good, repeatable sales process
The peril of tinkering with what works
How good business leaders can