Listen to the Episode Below:
Marketing may have the sex appeal, but finance is where the rubber meets the road when it comes to growing your business. The hard numbers can tell where you’re succeeding, where you could put in a little more work, and where you're hemorrhaging and should let go of what's not working. But what happens when the numbers are coming too hard or too fast ... and you’re not quite sure what they’re trying to tell you?
Listen in as my guest today, Linda Hamilton, recommends using what she calls a “dashboard” to help you help you set realistic KPIs ("What's that?" you ask. Check out the podcast!) and benchmarks for your business. Business owners often make the mistake of measuring the wrong thing, reading the wrong numbers, and sending their business into a spiral that can take a minute to fix. So pay attention to the right numbers that will bring you the growth you want. Tune in now, and you’ll start feeling the confidence in your own financial intelligence real