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Many businesses create valuable intellectual property ... and don't even realize it! Trade secrets, know-how, the systems you use with clients to get results--all can be packaged up and licensed to others. Which creates leveraged and recurring revenue for you!
But how can you get these hidden assets out of your head to reach more customers, and spend less time doing it?
On this week's episode, IP licensing expert Rand Brenner shares his 3-step process for identifying and licensing your intellectual property, and transform your business into a self-sustaining system.
Make Money by Licensing Your IP...
If you offer a service or system that gets results for your clients, you can (and should!) license your know-how. Consultants, mentors, technical support, and anyone offering their skills as a service can claim this as intellectual property. Register it and transform it into a packaged product.
Take inventory. You may already be using intellectual property