Listen to the Episode Below:
One of the great fears for creative business owners is that if they let go of the work, no one will do it as well as they do. (As a lawyer, I know professionals have an additional fear: malpractice). But if you want to grow, you can’t keep it all on your plate. So what to do?
In this interview, Jean Tang explores how she shifted her business vision—and workflow process—to free up her time and play a more strategic role with her clients.
Losing sight of the big vision for your business, and getting bogged down in the weeds
Shifting your focus … and recognizing your role as the business leader (not do-er)
Business growth triage: which process to systematize first?
How to maintain quality control, especially when working with a dispersed team of freelancers
The visionary founder of MarketSmiths, Jean leads her growing team to captivate, inspire, and motivate readers. “Copywriting for humans”: bite-sized, seductive, and jargon-free. She