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Building a 'presence' for your company is key to attracting clients, influencers, and buyers for your business. But many small business owners are guilty of keeping their business a secret. Or of merging their business and personal reputation. How can you separate the two?
In this episode, communications expert Sherry Goldman shares the tools and tactics to make your business seem bigger than you ... even if it is just you working in the trenches.
Cash Out on Your Business Reputation…
Separate yourself from the business. Create different media accounts for yourself and your business. Use the third-person case (as in "our Sherry Goldman spoke at XYZ event ....") when updating as your business. Key words like “we” and “our associate” will imply that you have a great team at your company, even if that team consists of only you.
Make sure your brand and your reputation are synonymous. While you control what you – as the business owner – say about yourself