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The Global Phenomenon of #GivingTuesday

The Global Phenomenon of #GivingTuesday

Jessica Schneider, of the Belfer Center for Innovation and Social Impact at the 92nd Street Y in New York City, explains how and her team were responsible for spawning the global phenomenon of #GivingTuesday. Created in response to the annual shopping frenzy of Cyber Monday, this day of charitable giving has been a success right from the start.