Robert Jacob has certainly earned his nickname of the "The Cannabis Mayor." He is the current CEO of SPARC dispensaries, and founder of the Peace & Medicine dispensaries, a business that he is currently merging with the SPARC dispensary system, but on top of that, he is a dedicated public servant, and currently holds a seat on the city council in his home of Sebastopol, CA. He tell us about founding Peace & Medicine, and establishing the set of practices and principles that led SPARC to come and observe his model, and eventually tap Robert to lead their organization. He also, like many other business leaders in California we have talked to, weighs in on the recent passing of AB 266 and the future of cannabis regulation in California. Enjoy!