After spending his early post-college years bartending and skiing in Boulder, Joe Hodas got a Masters in Communications. This degree led him to jobs with several companies in the early tech industry, as well as through a stint with Frontier Airlines, but it was during his tenure with an advertising agency that got him connected with Tripp Keber. As Tripp and Dixie Elixirs sought to make a big splash in cannabis, they knew they needed some expertise on the branding and marketing front, and Joe was just the right person for the job. Nowadays, we know Dixie as one of the strongest brands in the cannabis industry, a beacon of legitimacy and business savvy that sets its sights high, and seems to go nowhere but upwards. Joe takes us through the core mission of Dixie, what they see on their horizon, and where they think the industry in general is headed. Enjoy!