- 2 years ago
On the surface, running a social media campaign seems relatively straightforward.
Write your copy, create your assets, set up tracking and then queue it all up in your social media scheduling tool. Simple enough, right?
But if you want to run social media campaigns that actually moves the needle for your business and bring you measurable results, then there's one important step you should never skip:
A/B testing your campaigns.
In this episode of the Call to Action podcast, we speak with Marcus Taylor, founder and CEO of Venture Harbour, about why (and how) you should be testing your social media campaigns.