- 3 years ago
If you want to run AdWords campaigns that convert, you need to know what's on your prospect's mind.
I'm not talking about some crystal ball stuff.
In the latest episode of Call to Action, Tiffany da Silva, Director of Digital Strategy at Powered by Search, explained that no supernatural powers are required.
In fact, you can tell a whole of a lot just from what people are searching for. By learning more about user intent - their stage in the buying cycle and what they're looking for - you'll create better, higher-converting PPC ads.
Learn more at http://unbounce.com/podcast