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Connecting With The Multicultural Consumer | Glenn Llopis & Tony Alessandra

Connecting With The Multicultural Consumer | Glenn Llopis & Tony Alessandra

To succeed in today’s ever-changing business climate, it’s imperative that C-Suite leaders become keenly aware of their customers and the changing face of the consumer. As the United States grows more diverse, we must be equipped with the tools and skills to be constantly changing and evolving to keep up with the modern consumer.

Our first guest, Glenn Llopis, is a noted entrepreneur, author and speaker, as well as the founder and CEO of the Center for Hispanic Leadership. Glenn stresses the importance of having an “immigrant perspective” on leadership and becoming keenly aware of the disconnect between the changing cultural demographics in the U.S. to better understand how they are reached and represented by brands. Leaders, he says, must be willing to adapt and develop new strategies for the evolving marketplace and rise of multicultural groups not only in the consumer role, but in the workforce as well.

Our second guest, Tony Alessandra, is a prolific author, entrepreneur and spea

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