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  • 2 years ago
Episode 81: Focus on the Big Picture, with Robbie Baxter

Episode 81: Focus on the Big Picture, with Robbie Baxter

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” a book that has been named a top 5 Marketing Book of the Year by She coined the popular business term Membership Economy”, which is now being used by organizations and journalists around the country and beyond. In this episode, Robbie and Stacy discuss how you are able to communicate and monetize the value your business provides. Some highlights include: “I thought I would end up running someone else’s company.” At minute 2:00, Robbie talks about what made her decide to change career paths and become an entrepreneur. How do you keep evolving your offering? At minute 4:00, Robbie talks about what it takes to run a subscription-based business. Don’t give it all away. At minute 11:00, Robbie talks about why you need to be paid for the value you provide. “I