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  • 3 years ago
058: Laura Ries: Branding & Positioning & Marketing Strategy

058: Laura Ries: Branding & Positioning & Marketing Strategy

Laura Ries, a branding and positioning expert and marketing strategist, talks about the 5 steps of a  unified marketing campaign, Periscope, Blab, Visual Hammers, Battlecry (how to make it memorable), the book Positioning and her father, Al Ries.

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