Laura Ries, a Branding & Positioning Expert and a Marketing Strategist returns to talk about 1. How Small Biz Can Compete with Large Biz, 2. How to Create Slogans to Enhance "Word of Mouth" Marketing, 3. How to Make a "Bulletproof" Brand, 4. Learn the Objective of a Marketing Program, and 5. The Differences Between Online and Offline.