In this episode, Richard G. Lowe, Jr., "The Writing King," discusses that the best way to brand a business is through the publication of your own book.
Richard goes on to explain that every business needs to be branded and they have an image they're trying to portray, especially smaller businesses. A book lends credibility to the business owner. Clients and prospects are impressed by people who are authors based solely on the fact that they equate authorship with expertise.
Richard notes that the more books you have in a subject matter area, the greater the credibility you are perceived to have on that topic. For example, he has written two books in the survivalist/prepper genre. If he tried to sell himself in that arena, his two books would immediately establish his credibility with his prospect.
In the interview, Richard adds that many people do not have the ability to write their own books, so that's when a ghostwriter would be hired. He then details how to find a ghostwriter for