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  • 4 years ago
N016 Are You Offering The Services SMEs Want?

N016 Are You Offering The Services SMEs Want?

“Not many people understand the modern professional accountant. Perceptions of a solid, safe measurer and reporter of past historical data persist, when the reality is of an innovative strategic resource advisor.” Alex Malley, Chief Executive of CPA Australia, made this statement recently.  Mr Malley went on to say: “And those most guilty of not having a firm grasp of this are accountants themselves. This places the profession's future relevance and leadership role in a somewhat precarious position.” “The accounting profession has failed to evolve with world needs and expectations. Complacency has hatched and spread through the profession, putting it at risk of losing its rightful leadership position in business and greater society.”  Mr Malley said . What do you think of his views?  Do you think he’s right?