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  • 4 years ago
N014 Communicating To Your Marketplace

N014 Communicating To Your Marketplace

I want to tell you a story of an event that unfolded at a Smithink 2020 conference at the Gold Coast in February 2013.  The speaker was a partner at an accountancy firm in a capital city.  He indicated that he found out first hand why accountants needed to promote and market their services and not assume their clients knew that accountants can provide more than income tax advice.  He indicated that he had been reviewing the profit and loss account for a client of 15 years.  In the profit and loss account, there was an entry ‘business advice’ for $26,000. He then rang the client and asked him what the expenditure of $26,000 for business advice was for.  The client told him, “I hired a business coach.” The partner of the accounting firm said to the client, “Did you know that we supply those types of services?”... listen for more...