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  • 2 years ago
#177: Using Data To Tighten Your Conversions

#177: Using Data To Tighten Your Conversions

This week we talk about some high level ideas to using analytics data to tighten your conversions. 
Topics Discussed:

Auditing your highest traffic sources
Auditing your highest converting traffic sources
Highest Converting Traffic Sources
Top exit pages, landing pages, bounce rates, and in-page analytics
Split testing lower in the funnel
Homepage, product, and category pages
Search bar and internal queries data
80/20 your VIP and "whale" customers
80/20 your biggest problems and time wasters