Bob Sanders is a powerhouse in the marketing industry. He has previously worked with Agency Management Group, a firm that specialized in the operations, finance, and technology consultations for multinational agencies around the world. Since then, he has become the leader of Sanders Consulting Group, a leading consulting firm specializing in helping agencies implement best practices faster and more effectively.
Bob and Drew dig in deep on how to generate leads, and turn those leads into long-lasting clients in this episode. They discuss everything from understanding yourself and your agency to finding the right clients to building a system that drives new business.
Some highlights include:
“Know thyself, that’s the first rule of new business.” It starts with understanding yourself and your agency, and then figuring out how you relate to others. (minute 9:00)
Bob explains how to build a concrete system that drives new business and generates leads at minute 12:00 of our interview. Growth