Welcome!Today’s featured broad is Shiva Kashalkar, who took the monthly subscription model (like Netflix) and launched a service that rents educational and safe children’s toys. She is the founder and CEO of Green Pinata Toy Share. Listen in for more of Shiva’s story!
Shiva shares the following about her journey:
Shiva was inspired to launch her company after noticing how bored her 8-month old daughter became with new toys after a short time. She thought, “There HAS to be a better way!”
Last March, the idea of a toy subscription service consumed her, and she launched the very next month! She didn’t use a business plan but had lots of experience in the business world.
She tried to understand her target market and be “out there” talking with potential customers. She started small, with the realization that success would be an ongoing process.
Green Pinata’s most popular plan is $24.99/monthly, and toys are exchanged every six weeks. Every box has 4-5 toys valued at around $100. The to