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  • 2 years ago
The “Bear” Necessities of Business: Building a Company with Heart with Maxine Clark

The “Bear” Necessities of Business: Building a Company with Heart with Maxine Clark

Today we have one of the most innovative broads in the history of retail: Maxine Clark! Maxine is the founder of Build-A-Bear! For those of you who do not know what Build-A-Bear is, it’s a place where you can make your own bear or stuffed animal. You can pick from a variety of options, you can name the bear, get a birth certificate and put a unique heart with a wish inside. Each bear comes with its own coding so if the bear is lost and returned to Build-A-Bear the company can locate the owner. This billion dollar business has over 400 build-a-bear workshops worldwide. Show Notes: What is the story behind the “red pencil”? Where did Maxine work before Build-A-Bear came to life? Was there a business plan? How did she finance her first store? What should be included in a business plan? How important is packaging? What is her next big thing? Resources: The Bear Necessities of Business: Building a Company with Heart www.clarkfoxstl.com www.facebook.com     www.twitter.com

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