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  • 3 years ago
Melanie Notkin, Savvy Auntie: The Business of Celebrating Aunts By Birth and Aunts by Choice

Melanie Notkin, Savvy Auntie: The Business of Celebrating Aunts By Birth and Aunts by Choice

Welcome!  Today’s featured broad is Melanie Notkin from Savvy Auntie.  Melanie has tapped into the emerging demographic of childless, up and coming, single women in North America.  Melanie is a national bestselling author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great Aunts, Godmothers, and All Women Who Love Kids and Otherhood, which was inspired by her life in NYC.  She even established Auntie’s Day, the first holiday to honor aunts, which is celebrated on the fourth Sunday in July; this year’s holiday is THIS SUNDAY, July 26.
The inspiration for Savvy Auntie came in 2007, when Melanie lived a busy lifestyle as a business executive.  The most important people in her life were her niece and nephew, but she felt disconnected.  She realized that there women everywhere in their 30’s and 40’s who were single, childless, and important in the lives of children.  Melanie coined the term “PANK” to denote this influential demographic:  Professional Aunt/No Kids.  Statistics show tha

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