Welcome! Today’s featured broad is Maria Seidman, Entrepreneur magazine’s emerging entrepreneur of the year. She is the CEO and Co-fFunder of Yapp, the app that creates mobile apps!
Maria’s idea for Yapp grew out of a need to create an app for a women’s group she was a member of. She shares the following about her journey:
She took out a self-proclaimed cheesy classified seeking a business partner
She literally met HUNDREDS of people and drove her friends crazy trying to find a technical engineer to partner with her.
Maria didn’t launch with a formal business plan but had a “product spec document.”
If she started her company again, she says she would stick with a prototype and a lean canvas model and spend more time with people.
Her “lean” methodology comes from Eric Ries’ book, The Lean Startup---and is embodied by the brillaint "salad bar "analogy she shares.
She noticed that her potential investors were only interested in a prototype of the product, NOT a business plan.