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  • 3 years ago
Maria Seidman, Yapp: Meet Entepreneur Magazine's Emerging Entrepreneur of the Year

Maria Seidman, Yapp: Meet Entepreneur Magazine's Emerging Entrepreneur of the Year

Welcome!  Today’s featured broad is Maria Seidman, Entrepreneur magazine’s emerging entrepreneur of the year.  She is the CEO and Co-fFunder of Yapp, the app that creates mobile apps!  
Maria’s idea for Yapp grew out of a need to create an app for a women’s group she was a member of.  She shares the following about her journey:

She took out a self-proclaimed cheesy classified seeking a business partner 
She literally met HUNDREDS of people and drove her friends crazy trying to find a technical engineer to partner with her.
Maria didn’t launch with a formal business plan but had a “product spec document.”
If she started her company again, she says she would stick with a prototype and a lean canvas model and spend more time with people.
Her “lean” methodology comes from Eric Ries’ book, The Lean Startup---and is embodied by  the brillaint "salad bar "analogy she shares.
She noticed that her potential investors were only interested in a prototype of the product, NOT a business plan.
Yapp

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