Welcome! Today’s broad is Rachel Hofstetter, who is a food editor at O magazine, a writer, and an entrepreneur. Her favorite part of being a food editor was talking to up-and-coming food entrepreneurs, which led her to write a bestselling book about the world of food startups. She co-founded Guesterly, which is a software platform that allows anyone to create a custom directory for events and groups. She also helped develop PR School. Her life revolves around food, events, and PR. Join us for more from this exciting broad!
Rachel shares the following about her journey:
Her inspiration came three years ago when her chosen word for the year was “open.” It reminded her to be open to all that was “out there.”
One Lesson Learned: If someone wants to buy something that you do for fun, then you should probably pay attention!
She and her husband made a guest booklet at their wedding, and people started asking for them. “Guesterly” was born!
Guesterly started as a custom design firm and grew i