Welcome! Today I’m here with a Mother/daughter Broad Duo - Erin and Lyla of Lyla Tov Monsters. The company started when a 3 year old Lyla wanted to bring her drawing of a monster to life and give to her Father as a present. Years later, Lyla Tov Monsters help children sleep better at night, and the company just keeps growing.
Erin Black is an Emmy award winning costume designer, so she had the skills to make Lyla’s monster come to life. They never intended to start a toy company, but once they got addicted to bringing the monsters to life.
In this episodes you will learn:
The humble beginnings of Lyla Tov Monsters
What the name Lyla Tov means and where it came from
How a classroom project launched their website
The tipping point for moving the company from the kitchen table to real production
How they ran a successful Kickstarter Campaign
Their proof of concept and how that changed their plans
How Lyla names the monsters and gets engagement from their customers in the proce