Each day people make fools of themselves talking to the media. What they say can be embarrassing, it can destroy their reputation, and it can have a negative financial impact on their company.
This podcast contains 29 secrets you need to know before you open your mouth to a reporter. It's designed to serve as both a vital training and a quick reference for anyone who is about to be interviewed by the media. Every business person in America should keep a copy of this book and free audio downloads with them in their computer bag or brief case.