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  • 5 years ago
Brand Reality #4: The little things you do are more important than the big things you say

Brand Reality #4: The little things you do are more important than the big things you say

You may profess to have great customer care but if I make a call to your company and get a rude or careless response, or worse, a canned response from a pre-recorded message, you are mud. You do not walk the talk. You ar

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