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  • 5 years ago
Brand Reality #2: Branding is the most powerful, yet most misunderstood business strategy

Brand Reality #2: Branding is the most powerful, yet most misunderstood business strategy

All brands have one thing in common: if they break their promise they are likely to be banished forever from your life into one of Dante’s circles of hell, and since you nowadays have a powerful voice through social me

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