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  • 1 year ago
EP#98 - Brand Storytelling holiday special: Brian Smith, UGG Founder

EP#98 - Brand Storytelling holiday special: Brian Smith, UGG Founder

On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name.  Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.

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