Social Media Inflation is Real
Like economic inflation, social media inflation is happening. As more and more people flood the social media platforms, are your followers really valuable? How do you get value from your followers?
Now is a great time to strategize, if you haven't, or hire an agency to help you increase the value of the followers you do have.
First of all, it’s worth noting sluggish performance by the more established platforms. On Facebook in particular once brands realised people were only following them to get free stuff, they stopped giving it away.
Now there are fairly few reasons to follow big brands on the platform, barring the occasional event opportunity. You can also see a big dip back in March when Facebook cleaned up as many inactive and bot profiles as it could.
According to the report this period saw large brands lose the most, with Pepsi dropping a massive 1.8m fans.
Twitter is following the same path, and while we’ve talked about Twitter’s numerous diffi