Tony talks about what Olympians should do after the games
THE OLYMPICS DRIVE athletes to get ever faster, higher, and stronger, to quote its Latin motto: “Citius, altius, fortius.” But while the Games show athletes at the peak of human potential, it rarely does much for their earning potential.
Every Olympiad, it seems, sees a new crop of athletes become celebrities, their names and faces recognized by millions. Reaching that point requires staggering amounts of time, focus, and discipline with money. “You have to throw everything into it, and it becomes a kind of obsession,” says Craig Leon of the Warsaw Sports Marketing Center at the University of Oregon. Yet it brings little wealth. “For a lot of Olympic athletes, there isn’t a lot of money to be made,” he says. In fact, the Olympics can hurt an athlete’s earning power.