Most early stage folks who listen to our podcast understand very well the positives and negatives of inside versus outside sales. What is less known tends to be the third model of selling, the partner driven sales model. This model is inherently different than either inside or outside sales and requires a very different approach to hiring, onboarding, training, and sales operations to be successful. To touch on the subject of "Partnership Driven Sales Success" we brought on Bill Tyndall from inDinero. inDinero is one our favorite businesses in the SaaS space and has grown to 200+ people and tons of happy customers. They have a very distinct and unique approach to deploying the partnership driven sales model and Bill's view on the topic was absolutely fascinating. He's been with the company for over 4 years now and plays a crucial role in all elements of the selling model as head of the NY office in sales and success.
We started the discussion on Partnership Driven Sales Success talking