"I worked for ABC news for 5 years and I started to realise that working in TV news wasn’t something I wanted to continue doing. So I thought it would be fun to open my own business…naively".
Listen to the founder and creative genius that is Tarek Malouf talk about his new book 'Life is Sweet'.
Tarek opened the world famous Hummingbird bakery in London's Notting Hill in 2004. Soon the queues were forming round the block and Londoners were desperate to try cupcakes boasting the best butter cream frosting in town and boy they weren't wrong! The Hummingbird Bakery became a massive hit!
Now The Hummingbird Bakery chain celebrates it 10th Anniversary, Tarek now has 6 stores in London with 3 more in Dubai. So what's next for the fabulous baker boy?
In this interview we ask Tarek about how he got the idea to start such a risky business and how originality is key when you're promoting your fourth bakery cook book.
Tarek tells all about the business, his research and the most important thi