‘The creative process is paring back all the time. If you can’t defend it, get rid of it. How simple can you make it? Usually, “creativity” means showing off to your peer group, and creativity without intelligence is as dumb as it comes.’
Art director John McConnell said this once about the creative process. From one art director to another today we speak with art director of the Observer Magazine, Rob Biddulph.
From a visual point of view the art director is responsible for everything visual that goes onto a page or layout. Rob talks about his passion for art and design and the way art college allowed him to start again. He also touches on working for the NME and making a huge impact on turning it's identity around as well as publishing his first childrens picture book 'Blown Away'.
'Blown Away' published in August 2014 and has been greatly received by the publishing industry. The picture book has also been shortlisted for The Waterstones picture book of the year award and the resu