In talking to people I’ve uncovered some misconceptions about story that I’d like to dispel right now. A great business story motivates people to action. In order to do it right, you need to know what to steer clear of.
KEY QUESTIONS TO GATHER A GOOD STORY
1) What was your original problem? What was it you wanted? How did you feel then?
2) What other things did you try? What were your results? How did that make you feel?
3) How did my product or service help?
4) What changed for you? How do you feel now?