Defining your Ideal Client feels hard for many of us, especially in the beginning when money is usually tight. Afraid to turn down work, we take on anyone who can fog a mirror. And often we regret some of those choices.
In today’s episode I hope to make it easier for you. You don’t have time to flounder around confusing people! Spraying and praying that your marketing will work is a huge waste of your precious time and money.
Make 3 Lists to Help You Identify Your Ideal Client
1. Who do you admire? Who would make your day – your year (!) if they phoned you today? Living or dead, who’s on YOUR VIP list?
2. Who DON’T you enjoy working with? What qualities in someone else aren’t a good fit for you? It doesn’t mean they are awful human beings, rather you just don’t connect.
3. If you’re a B2B business - What industry or profession would you like to work with?