Marketing is letting them know you exist and letting them know WHY they should be interested.
1) Define your core values and what you want people to say about your business.
2) Find your tribe. You’re not going to be a fit for everyone. Find the people you really want to be working with.
3) Use social media correctly. It’s not about the platform but the strategy. What you enjoy personally may NOT be where your audience is hanging out. Go where your tribe is hanging out.
Keep in mind the 3 R’s of business when you create your marketing strategy – Reach, Respect and Revenue.