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Ka-ching With Twang: Scott Borchetta Country

Ka-ching With Twang: Scott Borchetta Country

What links these songs: Highway Don’t Care by Tim McGraw, Mean by Taylor Swift, In Case You Didn’t Know by Brett Young, Cruise by Florida Georgia Line, Die a Happy Man by Thomas Rhett and Rewind by Rascal Flatts?

They were all released on Big Machine Records.

One man is responsible for a genre which I am naming after him. Scott Borchetta Country is at the intersection point of pop, rock, country and even blues, and which he has monetised to an astronomical level.

You can read a transcript of this show, in four parts, at countrywol.com

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