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  • 1 year ago
Derek Yach: Walk your way to health - the journey begins with a few more steps

Derek Yach: Walk your way to health - the journey begins with a few more steps

Vitality's global health officer, Derek Yach, was proud as punch when we met in Davos. A five year, 100,000 person survey in the US commissioned by his group comprehensively proved the efficacy of Vitality's shared value approach. The model, which incentivises customers to become healthier and save themselves money on health insurance attracted another major accolade here. This time it featured as a leading health innovator in the WEF/Willis Towers Watson report which shows how Vitality is using wearables like the Apple Watch to revolutionise the health incentive market. As Yach tells us, it all starts with a few more steps. - Alec Hogg

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