Do you have loyal fans, or do you have zombie loyalists? Best-selling author Peter Shankman, who's new book Zombie Loyalists just released in 2015, sits down with Bizcast host Kevin Craine to discuss how great service can create rabid fans. He shares that customers have become accustomed to being treated poorly, and that companies and brands can create a loyal following by going above and beyond the call of duty. Shankman shares stories from businesses leading by example, and strategies businesses can utilize right away to begin building their loyal following.
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