It's episode 13 of the Be Real Podcast! Today I have an awesome guest for you, Krystian Lorenzana, the founder and creator of the clothing line, Slow Build Heavy Grind – worn by people like Big Sean, Kehlani, Chris Brown and French Montana. Krystian is so genuine, ridiculously talented, and has some extremely valuable things to share in this interview.
We talk about how he went from working on film sets in LA to starting and growing his own successful clothing line right after he was about to give up on LA and head home. He explains the core values behind his brand and what influenced the name Slow Build Heavy Grind.
Krystian’s story shows that sometimes things you work on just for fun can actually be the answer to what you really want to pursue. We talk about overcoming obstacles and the importance of trusting yours struggle and fighting through the rough parts. We also discuss practical things for starting a business like using social media as a market tool and pricing your products