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  • 4 years ago
026: Pricing with Jon Manning

026: Pricing with Jon Manning

Pricing, every business uses it and it can be the death of your business if you get it wrong. Yet when you talk to business owners so many freely admit to having no real grasp of pricing strategy. Tonight we've bought our pricing expert Jon Manning to set us straight on various pricing models: cost plus, market bare & freemium.

Jon has the greatest Linkedin headshot we've ever seen.

What will you learn from this podcast

Why we really need to look at value based pricing.
Why dynamic pricing has been slow to be adopted in Australia.
Why Jon thinks Price Elasticity is a myth.
How did Sir Stellios price his 'Easy' businesses.
Why offering pricing packages especially for services is critical.
The reason Sean no longer uses Bronze, Sliver & Gold as his pricing package names.
How to sell a rusty old bike on eBay.
Why the second cheapest bottle of wine on the menu is the highest seller.
Why all pricing is contextual.
Does having 9's & 5's in your pricing work?
How Short Batch p