We've heard about it. Content marketing. What the heck does it mean? Where is the ROI? Where should I publish? What should I publish? All these questions are answered plus more with some great real world examples with blokes that have made the mistakes and found what works for them.
What will you learn from this podcast?
What is "Thought Leadership"
Don't worry about mistakes - publish without thinking
If you can’t write you can still produce content
You don’t need to be on everything
Your sales people are a content resource
People like Koalas & mattresses
How the Honey Bar grows with content with this touching tale
Why you need Google authorship
Why @gustheboxer is a better content marketer than @scottkilmartin
You can't not do it.
Everyone has 24 hours a day
Consistency is key
Links from the podcast
Jay Baer Youtility Book
David Meerman Scott's blog
Trevor Young's Blog
Darren Rowse Blog
Jim makes a balloon animal
On this BBB podcas