Keep up to date with every new upload!

Join free & follow BeerNet Radio
Share
  • 4 years ago
BeerNet Radio No. 14:  A Talk with Bob Lachky

BeerNet Radio No. 14: A Talk with Bob Lachky

Wherein we speak with the former Chief Creative Office of Anheuser-Busch, who was responsible for such iconic ads as Louie the Lizard, Whassup!, Budweiser frogs, countless Super Bowl ads, Great American Hero radio spots, amont others, about how brand marketing has changed today, who is doing the best marketing out there in beer and beyond, and the theory of brand lifecycles, among other topics.

Comments