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  • 1 year ago
Episode 100 The Inbound Bank (3 of 3) (Close/Delight)

Episode 100 The Inbound Bank (3 of 3) (Close/Delight)

This is the third and final episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing.  In this episode John Siracusa and his guests from HubSpot cover close & delight, which is the third and fourth stages in the inbound methodology.  The close stage is where marketing hands the opportunity off to sales to turn into a customer. The delight stage is how to turn customers into promoters.   These stages are where the ROI of how marketing happens, if your marketing efforts fall flat the problem is usually here.     Listen in and learn how thrive at these points in the buyers journey   What is the Inbound Methodology?   The difference between inbound and outbound marketing.   You can Subscribe to this podcast iTunes, Stitcher and iHeartRadio   Guests on this podcast:   Brian Signorelli   Mark Kilens   Meghan Keaney Anderson   Meredith Olmstead   Amy Johnson   James Peach