In this episode, Andy Crestodina and John Siracusa discuss SEO by being human and interacting with people by taking the long view for SEO strategy, but building synergy with loan officers by obtaining instant results utilizing a powerful content marketing strategy. We also discussed getting C-suite buy-in by supporting sales efforts. Lots of great gems were shared here and is worth a listen. Subscribe to the podcast here via iTunes or Stitcher and never miss an update Resources and links @crestodina www.orbitmedia.com #banksocial Speakers Profile About John: John Siracusa is the creator of #BankSocial the first banking conference solely dedicated to content marketing and social media. He’s the host of "The Bank On It Show," a banking and social media Podcast that is available on iTunes and Stitcher for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.