Andrew O'Brien is known as [The Publicity Guy]. His company [ThePublicityGuy.com] is more than just a PR firm. PR firms are often difficult to work with, don’t offer guarantees and will book you on any media outlet that will have you. The Publicity Guy focuses on niche targeting to place you in front of your avatar audience.
You'll hear Andrew reveal
Why Andrew doesn't use press releases
Importance of authenticity
The Facebook + Publicity combo to get instant celebrity status
Why the right story is either controversial, informative, innovative or a combination of all three.