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  • 2 years ago
How to Write Your Brand's Story

How to Write Your Brand's Story

Today’s guest is somebody who’s going to teach you how to talk about what you do in a way that makes people want to lean in and hear the rest as opposed to the elevator pitch that makes people say “oh, okay” and the conversation is over. Jenny Beres has run a successful freelance writing business for 10 years. She started with $75.00 in her bank account and quickly transformed it into a six figure freelance copywriting business. She helps brands tell their story in a compelling way and she also helps a lot of freelance writers or freelance social media people run a successful business. So it’s the skill of writing itself, what stories to tell, what stories to leave out and then on the other side of it the business aspect of running a freelance writing oriented business. 
Compassion and inspiration: Whether you’re a business owner writing your own copy or you’re a copywriter on a team and you’ve been hired to capture someone else’s story you must write from a place of compassion and ins